Young men's health in a digital world

This report explores how masculinity content on social media is shaping the mental health, wellbeing and identity of young men. The report found that content created by mainstream men and masculinity influencers plays a role in negatively affecting young men’s mental health outcomes, how they perceive gender roles, and their ideals of masculinity.

Using case studies, the report highlights that many young men turn to social media and content creators for advice about masculinity, relationships, fitness and mental health, often because they struggle to find trusted support elsewhere. Algorithms repeatedly recommend similar content, creating echo chambers that amplify extreme views, misinformation and rigid ideas about masculinity. This can contribute to loneliness, anxiety, body image concerns, hostility towards women and reluctance to seek professional help.

Rather than portraying digital platforms as inherently harmful, the report emphasises that online environments are complex and can also foster belonging, peer support and access to evidence-based mental health information. Positive digital communities, creators and interventions can encourage help-seeking, reduce stigma and improve wellbeing when they are designed to meet young men's needs.

The report recommends a coordinated response involving governments, educators, health professionals, technology companies, parents and community organisations. It calls for greater digital literacy, stronger moderation of harmful content, investment in youth-friendly mental health services, and the promotion of healthy, diverse models of masculinity. It also stresses the importance of involving young men in designing programs and policies to ensure they reflect real experiences and challenges.